In 2016, Adidas launched alpha bounce, a running shoe equipped with bounce insole, which is popular in the market for its streamlined appearance and comfortable foot feel. In 2018, Adidas continued to extend its brand concept and launched an d version of alpha bounce beyond. New alpha bounce Beyond, on the basis of the consistent sharp lines, injects new visual elements. Compared with the front part, the bounce insole extends outwards to increase the foot touchdown area and provide strong rebound feedback. The hard support frame area at the ankle is larger and extends upward, which greatly improves the stability and reliability. In addition, it also adopts the full-length continental horse brand sole, which has better wear resistance Strong, easy to deal with running, fitness, daily travel and other sports needs.